This is the last of the pre-writing chapters: the call to action.
But wait. How is the call to action a pre-writing exercise? Doesn’t it come at the end of your copy?
Well, as you’re about to find out, you’re thinking about the call to action wrong.
In reality, it’s a pre-writing mindset that decides whether your copy succeeds—or fails.
Eli Landes (the dude whose blog you're reading right now) is a marketing copywriter by day and a fiction writer whenever he can squeeze in the time. He's gotten pretty good at it, and has decided to share his "wisdom." Sigh. I guess they let everyone do this these days.
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