It’s holiday season, so I’m gonna keep this one short.
Imagine someone put a gun to your head, sat you down by a computer, and told you that you had to write something compelling, something captivating that would grab the reader’s attention. There are two catches (not counting the gun to the head, of course). Firstly, you only have a sentence or two to write it in. And second—no one’s planning to read what you write.
That’s kind of what copywriting for Instagram is like.
Eli Landes is one of those weird writers who just can't get enough. A marketing writer by day and a fiction writer whenever he can squeeze in the time, he spends his spare time working on his novel, writing short fiction, or daydreaming (I mean, researching). His main genre is Jewish fiction, but he's been known to dabble in the weird, the absurd, and the truly dark.