I’m going to be honest with you.
I was very apprehensive about creating RE: Writing.
Even though I pitched it as my journey as a writer . . .
Even though I clarified that I’m still in the middle of that journey . . .
In the end of the day, I would be posting writing tips. Tips I would share with other writers. Tips I would advocate as being crucial to know.
And yes, RE: Writing has other things, too. Musings. Personal stories. Inspiration. Whatever this was. But it also has tips.
My apprehension wasn’t because I felt I didn’t have the right to share those tips. The things I write, I whole-heartedly believe. They’re things that I have used over and over again to shape my own career.
I was concerned, however, that my wellspring of tips would eventually run dry.
And after I shared everything I’d learned, what else would I have to post?
The Quintessential Writer
Picture, for a moment, the quintessential writer. The sort of writer that we all grew up wanting to be; the type of writer that doesn’t answer what he or she does with, “I’m a writer,” but, “I’m that writer.”
Maybe you picture someone specific. William Shakespeare, quill in hand, poised over a play; George Orwell, writing the title of Animal Farm. Perhaps you see Harper Lee, writing the first draft of To Kill a Mockingbird, or JK Rowling, sitting on that crowded train, the plot of Harry Potter developing in her mind. Maybe all you see is a faceless form, head tilted away from the light so it can’t be seen. At some point, however, I think all those images start to take the same path. The writer reaches for a writing tool—a pen, a laptop, a vintage typewriter—and writes.
One thing I don’t think anyone sees the writer doing is pausing. Putting the pen back down. And reaching for a rulebook to check that he’s doing things right.
Unique selling point: The X-factor to any product or service. That one thing that makes it stand out. Also known as USP.
Maybe you’re writing a LinkedIn profile summary. Perhaps you’re prepping for an interview. Whatever the case, there comes a point where you’re faced with an uncomfortable question:
What is my unique selling point as a writer?
It’s holiday season, so I’m gonna keep this one short.
Imagine someone put a gun to your head, sat you down by a computer, and told you that you had to write something compelling, something captivating that would grab the reader’s attention. There are two catches (not counting the gun to the head, of course). Firstly, you only have a sentence or two to write it in. And second—no one’s planning to read what you write.
That’s kind of what copywriting for Instagram is like.
He leaned forward and fixed me with a stare. “You don’t have a choice.”
We were sitting in a small conference room, facing each across a table. Like duelists, we’d been fencing around each for some time now, parrying sly remarks and witty comments as we took our measure of each other.
It seemed my opponent had decided he’d had enough of waiting.
Very well. Two can play this game.
Eli Landes is one of those weird writers who just can't get enough. A marketing writer by day and a fiction writer whenever he can squeeze in the time, he spends his spare time working on his novel, writing short fiction, or daydreaming (I mean, researching). His main genre is Jewish fiction, but he's been known to dabble in the weird, the absurd, and the truly dark.